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ai referred shoppers convert at 50% higher than other shoppers, and have a 14% higher AOV
ai referred shoppers convert at 50% higher than other shoppers, and have a 14% higher AOV A very clear-eyed analysis of where AI-mediated commerce actually stands right now, based on early Shopify dat
ai referred shoppers convert at 50% higher than other shoppers, and have a 14% higher AOV A very clear-eyed analysis of where AI-mediated commerce actually stands right now, based on early Shopify data. The part that I would claim is most interesting is not the headline conversion numbers, although those are striking. It's the journey compression pattern. More than ha…
Source: Yohei Nakajima (X) | 2026-05-12