Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month (Peter Adams/Marketing Dive)

Peter Adams / Marketing Dive: Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month — Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.

OpenAI expands its ad pilot program across 31 European markets, including Germany, France, Spain, and Italy; the pilot launched in the US, the UK, and others (Trishla Ostwal/Adweek)
Memo: OpenAI Chief Revenue Officer Denise Dresser says OpenAI's Microsoft deal 'limited our ability' to reach clients using Bedrock and touts its Amazon deal (Ashley Capoot/CNBC)
Amazon and OpenAI announce an expanded deal that will make OpenAI's models available from AWS, a day after OpenAI revised its Microsoft partnership (Ina Fried/Axios)

Source: Techmeme | 2026-09-10

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