Tools
Coined by Sonal Choksi (@smc90) The McClusky Curve outlines the tension between being first in the cycle, or going later and adding a deeper…
Coined by Sonal Choksi (@smc90) The McClusky Curve outlines the tension between being first in the cycle, or going later and adding a deeper in depth take. We asked @gbrl_dick Co-Founder of @MTSlive a
Coined by Sonal Choksi (@smc90) The McClusky Curve outlines the tension between being first in the cycle, or going later and adding a deeper in depth take. We asked @gbrl_dick Co-Founder of @MTSlive about The McClusky Curve and it's application to new media: "Why is immediacy important? Because you can participate in immediacy". "If you're listening to a podcast that was recorded two weeks ago, it's like interesting. You're just a pure receiver. You are a pure consumer of that information. You're not a participant". "What seems to be driving [the success of streaming platforms] is the sense of producing and being involved as well as consuming". Media Content creators should check out this great concept from @smc90 on the @IndieHackers podcast: The McClusky Curve Notes: https://www.swyx.io/mcclusky-curve You want to either: - Be First - Be In Depth Everything else will drown out in noise.
Related
- You know you are at the right community when the head mr @swyx is handing out stickers. At @aiDotEngineer London.
- The most awesome AI conference @aiDotEngineer by @swyx - doing one of the keynotes for it was the coolest thing! Loved that they brought it …
- Thanks for having me @aiDotEngineer was a pleasure to speak at AI Engineer Europe yesterday. @swyx you and your team crushed it end to end!
- Great fireside chat between @GergelyOrosz and @artman at @aiDotEngineer
- Big ups to @swyx and crew. What an amazing @aiDotEngineer Europe! Thanks so much for the opportunity to speak and it was so great hanging wi…
Source: Swyx (X) | 2026-04-24