Every single one of these ads was made by one person. That’s insane, see the thread. Six months ago, that would have been impossible to say.…

Every single one of these ads was made by one person. That’s insane, see the thread. Six months ago, that would have been impossible to say. The level of craft, story, and quality is quite impressive. What great talent can do with the right tools is what excites me most. Imagine not paying attention to what is unfolding right before your eyes. Congratulations to our inaugural cohort of creatives whose work won big in Runway's Big Ad Contest for Products That Don't Exist. Of the thousands of ads we received across genres, briefs and formats, just 25 winners have been selected. Watch the top 5 ads below.

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Source: Cristobal Valenzuela (X) | 2026-04-10