. @GrooveJonesXR needed to deliver the impossible: giant NFL-licensed Crocs parachuting into Dick's Sporting Goods parking lots; hyper-reali…

. @GrooveJonesXR needed to deliver the impossible: giant NFL-licensed Crocs parachuting into Dick's Sporting Goods parking lots; hyper-realistic, multi-location, vertical 9:16 on a holiday deadline. A traditional CG pipeline wasn't an option. So they built a new one inside ComfyUI. Their Senior Creative Technologist @heydoughogan architected a single-graph workflow that orchestrated Flux, Gemini Flash, Veo 3.1, and Moonvalley's Marey. With custom LoRAs trained on Crocs NFL product and DSG storefronts ensuring brand accuracy across every shot. Client iterations that once took weeks happened same-day. Final compositing in Nuke brought it to 2K for Reels, TikTok, and Shorts. The campaign delivered on time. It also won the Aaron Award for Best AI Workflow for Production. "VFX projects used to operate at razor thin margins. Comfy solved that for us." - Dale Carman, Co-founder @ Groove Jones This is what a modern production pipeline looks like Media

Source: ComfyUI (X) | 2026-05-25