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How Fanatics Betting and Gaming built a multi-agent customer support system

Fanatics Betting and Gaming built a multi-agent customer support system on AWS to handle the complexity of sports betting: state-specific rules, real-time responsible gaming, and traffic spikes during

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Fanatics Betting and Gaming built a multi-agent customer support system on AWS to handle the complexity of sports betting: state-specific rules, real-time responsible gaming, and traffic spikes during major sporting events. This post walks through the architecture, the AWS services involved, and the patterns for your own multi-agent support solution.

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Source: AWS ML Blog | 2026-08-19

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