LLMs on prem. but the prem is your wardrobe. http://shop.cohere.com The design team cooked on this one.

Cohere has announced a creative marketing initiative featuring LLM-themed merchandise available through their shop, with the tagline playing on the phrase "on premises" to humorously suggest their language models are integrated into wearable products. The campaign appears to be a lighthearted branding effort highlighting Cohere's technology through apparel and merchandise. This represents a promotional strategy combining product marketing with tech industry humor.

Source: Cohere (X) | 2026-05-26