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OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between 3 and 5 per click, in addition to CPMs (Digiday)
Digiday: OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between 3 and 5 per click, in addition to CPMs — The platform that can figure out how to prove AI chatbots can drive an outco
Digiday: OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between 3 and 5 per click, in addition to CPMs — The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn't exist yet. OpenAI just took big steps toward that threshold …
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Source: Techmeme | 2026-04-21