Agents
🚨Our new research examines agentic shopping: can you consistently predict (or, using marketing, influence) what an agent chooses? Nope. We …
🚨Our new research examines agentic shopping: can you consistently predict (or, using marketing, influence) what an agent chooses? Nope. We found that even small differences (viewing order of pages, me
🚨Our new research examines agentic shopping: can you consistently predict (or, using marketing, influence) what an agent chooses? Nope. We found that even small differences (viewing order of pages, memories) changed AI preferences in unpredictable ways. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=7355899
Source: Ethan Mollick (X) | 2026-08-27