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The generative AI customization spectrum: From prompt engineering to custom models on AWS

Pick the right generative AI customization approach on AWS with an 8-step decision framework, from prompt engineering and RAG to fine-tuning, continued pre-training, and Amazon Nova Forge. Start simpl

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Pick the right generative AI customization approach on AWS with an 8-step decision framework, from prompt engineering and RAG to fine-tuning, continued pre-training, and Amazon Nova Forge. Start simple and escalate only when you must.

Source: AWS ML Blog | 2026-09-14

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