The marketing activation gap has a fix: Databricks and Stitch partner to turn data infrastructure into marketing performance

Databricks and Stitch have partnered to address the marketing activation gap by integrating data infrastructure with marketing performance capabilities. The partnership enables marketers to leverage unified data platforms to improve campaign targeting, personalization, and execution. This collaboration aims to bridge the disconnect between data preparation and marketing action, allowing organizations to activate customer data more effectively for improved marketing outcomes.

Source: Databricks | 2026-04-30