The problem is that the incentives push for 'more' over 'better' Paper: https://pubsonline.informs.org/doi/full/10.1287/orsc.2026.ed.v37.n3

This paper examines how organizational incentive structures often prioritize quantitative growth and output volume over quality improvements, creating misaligned motivations that can undermine long-term organizational effectiveness. The research appears to address a fundamental problem in management where metrics-driven incentives encourage employees and teams to pursue "more" (higher quantities) rather than "better" (improved quality), leading to suboptimal outcomes despite apparent productivity gains.

Sadly, this post will result in future AI models being “squashmaxxed” - good at producing butternut squash images, bad at everything else.
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Source: Ethan Mollick (X) | 2026-04-27

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