There is a lot of pride among AI founders today around doing '996.' 9 to 9, 6 days a week. SF is normalizing the 72-hour week to win the AI …

There is a lot of pride among AI founders today around doing "996." 9 to 9, 6 days a week. SF is normalizing the 72-hour week to win the AI race. I started Upside to enable a different way of winning. The whole promise of AI is that people should work LESS, and only on WHAT MATTERS not get chained to their desks grinding. @alexdbauer wrote more on how we did it, I just made the images :-) and @swyx and @vibhuuuus helped us print them at @aiDotEngineer yesterday.

Source: Swyx (X) | 2026-06-30