They lowkey could make a movie about the kind of sh*t we pulled thru to overhaul the new X ads manger. The old Twitter stack really had some…

This post documents technical challenges encountered while redesigning the X (formerly Twitter) ads manager system, suggesting the overhaul of the legacy Twitter advertising infrastructure involved significant engineering obstacles and complexities. Elon Musk's comment implies the difficulty of modernizing the inherited platform's codebase warranted considerable effort and troubleshooting by the development team.

Source: Elon Musk (X) | 2026-05-01