Token spend is not just about productivity, it also organizational R&D, an investment in figuring how to rebuild around AI that will involve…

Token spending should be understood as organizational research and development rather than purely a productivity cost, representing an investment in discovering how to restructure business processes and workflows around AI capabilities. This perspective frames AI token expenditure as experimentation spending necessary for companies to learn and adapt their operations to leverage artificial intelligence effectively.

Source: Ethan Mollick (X) | 2026-06-29