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Walmart acquires Paris-based Vibe.co, which lets businesses create and run targeted ads on streaming services; Vibe.co's co-founders will join Walmart Connect (Brian Steinberg/Variety)

Brian Steinberg / Variety: Walmart acquires Paris-based Vibe.co, which lets businesses create and run targeted ads on streaming services; Vibe.co's co-founders will join Walmart Connect — Walmart is o

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Brian Steinberg / Variety: Walmart acquires Paris-based Vibe.co, which lets businesses create and run targeted ads on streaming services; Vibe.co's co-founders will join Walmart Connect — Walmart is one of the nation's more prominent advertisers, but, increasingly, it's looking to become a bigger sell of advertising as well.

Source: Techmeme | 2026-06-23

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