'what do you think of blue ocean strategy?' 'i want a ocean so blue that it would be black like the night. nothing but open canvas and space…

David Holz expresses a poetic interpretation of Blue Ocean Strategy, describing a vision of unprecedented market space and opportunity so vast it appears almost limitless—using the metaphor of an ocean so blue it becomes black like night. He emphasizes the appeal of complete openness and a blank canvas for innovation, suggesting an idealized view of creating entirely new, uncontested markets rather than competing in existing ones. This reflects the core Blue Ocean Strategy concept of moving beyond saturated competitive markets toward unexplored business territories.

Source: David Holz (X) | 2026-05-19