Why is Apple asking me to pay more for Big Tech’s AI obsession?

Tim Cook recently said price increases were "unavoidable" and described the company's pricing as "unsustainable." The 16-inch MacBook Pro saw its price go up by 300. The 11-inch iPad Air went from 599 to 749. Even the HomePod Mini got a 30 bump to $129. Cook squarely placed the blame at the feet of the […]

Source: The Verge AI | 2026-06-27