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Wrote about this two years ago (and expanded on this in my book): https://www.oneusefulthing.org/p/setting-time-on-fire-and-the-temptation
Ethan Mollick discusses the concept of 'setting time on fire'—wasting time on unproductive activities—and explores the temptation to do so, drawing on arguments he originally published two years prior
Ethan Mollick discusses the concept of "setting time on fire"—wasting time on unproductive activities—and explores the temptation to do so, drawing on arguments he originally published two years prior and expanded upon in his book. The piece examines behavioral economics and decision-making around how people allocate their time and attention.
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Source: Ethan Mollick (X) | 2026-04-22