IAB and PwC: digital ad revenue hit 294.6B in 2025, up 13.9% YoY; social media advertising hit 117.7B, up 32.6%, and digital video hit $78B, up 25.4% (George Winslow/TV Tech)
George Winslow / TV Tech: IAB and PwC: digital ad revenue hit 294.6B in 2025, up 13.9% YoY; social media advertising hit 117.7B, up 32.6%, and digital video hit 78B, up 25.4% — The 13.9% pop was drive