Industry
IAB and PwC: digital ad revenue hit 294.6B in 2025, up 13.9% YoY; social media advertising hit 117.7B, up 32.6%, and digital video hit $78B, up 25.4% (George Winslow/TV Tech)
George Winslow / TV Tech: IAB and PwC: digital ad revenue hit 294.6B in 2025, up 13.9% YoY; social media advertising hit 117.7B, up 32.6%, and digital video hit 78B, up 25.4% — The 13.9% pop was drive
George Winslow / TV Tech: IAB and PwC: digital ad revenue hit 294.6B in 2025, up 13.9% YoY; social media advertising hit 117.7B, up 32.6%, and digital video hit 78B, up 25.4% — The 13.9% pop was driven by social media, up 32.6% to 117.7 billion and digital video, up 25.4% to $74 billion last year
Related
- Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total (Georg Szalai/The Hollywood Reporter)
- Netflix says its 2026 ad revenue remains on track to reach $3B, doubling from 2025, and it now works with over 4,000 advertising clients, up 70% YoY (Bill Bradley/Adweek)
- Netflix reports Q1 revenue up 16% YoY to 12.3B, vs. 12.2B est., net income of $5.28B, and forecasts Q2 EPS below estimates; NFLX drops 8%+ after hours (Lucas Shaw/Bloomberg)
- Ad buyers say ad rates for ChatGPT are falling from 60 CPM to as low as 25 and the minimum spend to advertise is down to 50K from 250K at launch (Krystal Scanlon/Digiday)
Source: Techmeme | 2026-04-16