Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total (Georg Szalai/The Hollywood Reporter)

Georg Szalai / The Hollywood Reporter: Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total — Facebook, Instagram, YouTube, and TikTok “capture over 90 percent of social media advertising revenues,” an Omdia analyst tells the StreamTV Europe gathering in Lisbon.

IAB and PwC: digital ad revenue hit 294.6B in 2025, up 13.9% YoY; social media advertising hit 117.7B, up 32.6%, and digital video hit $78B, up 25.4% (George Winslow/TV Tech)
Netflix says its 2026 ad revenue remains on track to reach $3B, doubling from 2025, and it now works with over 4,000 advertising clients, up 70% YoY (Bill Bradley/Adweek)
Sources: China mobilizes multiple agencies to probe Meta's $2B Manus deal; some officials worry aggressive measures may send chilling signals to the tech sector (Financial Times)
Meta and Broadcom announce an expanded partnership to co-develop multiple generations of Meta's MTIA chips; Broadcom CEO Hock Tan plans to leave Meta's board (CNBC)
Netflix reports Q1 revenue up 16% YoY to 12.3B, vs. 12.2B est., net income of $5.28B, and forecasts Q2 EPS below estimates; NFLX drops 8%+ after hours (Lucas Shaw/Bloomberg)

Source: Techmeme | 2026-04-14

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