Average Instagram user vs average Reddit user side-by-side comparison

Reddit is a discussion-based platform known for its communities where users share and interact with content based on interests, while Instagram is a visual-based social media platform focused on sharing photos and videos. Reddit's user base skews slightly male (18% men vs. 14% women among regular users), while Instagram usage is more balanced. Reddit users typically spend 25-30 minutes daily engaging deeply with comments and discussions, whereas Instagram emphasizes broad reach with lighter engagement.

Source: r/ChatGPT | 2026-06-05