Dual-Enhancement Product Bundling: Bridging Interactive Graph and Large Language Model

arXiv:2604.14030v1 Announce Type: new Abstract: Product bundling boosts e-commerce revenue by recommending complementary item combinations. However, existing methods face two critical challenges: (1) collaborative filtering approaches struggle with cold-start items owing to dependency on historical interactions, and (2) LLMs lack inherent capability to model interactive graph directly. To bridge this gap, we propose a dual-enhancement method that integrates interactive graph learning and LLM-based semantic understanding for product bundling. Our method introduces a graph-to-text paradigm, which leverages a Dynamic Concept Binding Mechanism (DCBM) to translate graph structures into natural language prompts. The DCBM plays a critical role in aligning domain-specific entities with LLM tokenization, enabling effective comprehension of combinatorial constraints. Experiments on three benchmarks (POG, POG_dense, Steam) demonstrate 6.3%-26.5% improvements over state-of-the-art baselines.

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Source: arXiv cs.CL | 2026-04-16