Fear marketing failed. Here comes the pump.

Jen Zhu (@jenzhuscott) noted on Twitter that “fear marketing failed. Here comes the pump.” Following this, Watcher.Guru shared a new statement: OpenAI CEO Sam Altman declared that AI will become the largest boom in global commerce history. The discussion highlights skepticism of fear-based promotion and promotes optimism about AI’s economic impact.

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• OpenAI and Anthropic are now competing to see who can make the scariest AI for marketing purposes. What could possibly go wrong?

Source: Gary Marcus (X) | 2026-09-02