Here’s another pretty wild story from one of the world’s largest e-commerce companies on the impact of adopting Runway: They now generate 75…

Here’s another pretty wild story from one of the world’s largest e-commerce companies on the impact of adopting Runway: They now generate 75% of all visual media with AI, replicating projects that previously cost 800K for under 10K, saving 30K per product shot, and shifting a 5–6M annual production budget from traditional production to AI. That's the way.

Source: Cristobal Valenzuela (X) | 2026-05-23