I thought this was a very good post by @c_valenzuelab and really highlights how transformative video models already are for the businesses t…

I thought this was a very good post by @c_valenzuelab and really highlights how transformative video models already are for the businesses that are using them. I think video models are one of the most underappreciated and exciting areas of AI today with major implications across advertising, content, gaming, social / recommendation and at some point robotics / physical AI. My conclusions: (1) AI creative can cut the job cost by 90-99% and works across many media use cases with broad customer type (2) Typical job using Runway cuts cost of creative production by 2-3 orders of magnitude and timeline collapses with it -> this holds across all client types. It’s not just cost, it’s speed of creation and deployment (3) Ability to create far more ads, much faster on top of automated advertising campaign engines unlocks massive performance marketing efficiency, and ultimately user and revenue growth for these businesses - Example: One game studio marketing team build a fully automated pipeline that runs from trending topic through asset generation and legal review to publish in 1 hour. Their weekly advertising output went from 13 to 75-100 (Slide 3) Bigger picture -> Gen AI video models supercharge the businesses using them. Cost of creative + time to deployment plummets. Combo of more ad creative on top of improving digital ad engines (ML) means increased ad conversion. Combine that with reinvesting cost saving into more digital ad spend and you'll see faster revenue growth for both ad platforms and the underlying businesses advertising. I think this is a big deal and will become a louder narrative with major financial implications for the ad ecosystem.

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Source: Cristobal Valenzuela (X) | 2026-07-21