Iterable launches Nova agent to assist markets in scaling customer personalization

Iterable Inc., a customer engagement platform, today announced that it launched an artificial intelligence agent designed to help marketers keep customer interactions relevant as campaigns scale. The new agentic model, named Nova Agent, takes advantage of how the AI is reshaping the way the public is approaching discovering, evaluating and engaging with businesses. In the past, it was possible to sit down, write up a plan and take […] The post Iterable launches Nova agent to assist markets in scaling customer personalization appeared first on SiliconANGLE.

Source: SiliconANGLE | 2026-04-22