remember my botched bicycle examples? here’s an actual REI ad, h/t Oren Etzioni:

Gary Marcus shares an actual REI advertisement as a follow-up to previous discussion about flawed bicycle examples, crediting Oren Etzioni for the reference. The post appears to contrast a real-world marketing example with earlier problematic artificial examples used in AI or cognitive science discussions. This likely illustrates how authentic advertising differs from simplified or poorly constructed illustrative examples.

Source: Gary Marcus (X) | 2026-06-26