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Social science has spent the last century figuring out solutions to the problems facing AI benchmarking today, you don’t need to reinvent ev…

Social science has long addressed the challenge of evaluating qualities that cannot be objectively verified—such as writing quality or creative ideas—and its methodologies remain relevant for today’s

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Social science has long addressed the challenge of evaluating qualities that cannot be objectively verified—such as writing quality or creative ideas—and its methodologies remain relevant for today’s AI benchmarking problems. For non‑verifiable domains, human opinions serve as a primary benchmark: researchers gather and analyze qualitative data to determine if an output meets real‑world standards. Therefore, AI practitioners should adopt established social‑science approaches, notably qualitative research methodology, to assess systems where objective metrics are insufficient.

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Source: Ethan Mollick (X) | 2026-08-16

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