A global brand but local cars is Audi's future, says CEO

Audi's CEO Gernot Döllner outlines the company's strategy to maintain global brand strength through localized vehicle production and tailored models for specific markets like China. As of 2026, Audi will only launch all-electric models globally, with combustion engine production phased out by 2033. The CEO emphasizes that local production facilities strengthen customer credibility, particularly highlighting partnerships in key markets like the US and China's collaboration with FAW and SAIC to participate in the electric vehicle market while maintaining combustion engine offerings.

Source: Ars Technica | 2026-05-26