Apple ratchets up prices, blames the cost of memory

Apple announced price hikes on MacBooks and iPads, citing increased memory and storage costs that CEO Tim Cook said had become unavoidable. The rapid expansion of AI data centers has created extraordinary demand for memory and storage, a phenomenon dubbed "RAMageddon" by some experts. Apple stated it has "reached a point where we need to begin raising prices on a number of products," leaving the door open to more increases down the line.

Source: Ars Technica | 2026-06-25