Howdy's dated $3/month ad-free streaming service said to have 1M subscribers

Roku's Howdy, launched in August 2025, is the company's first paid, ad-free streaming service priced at $2.99 per month . The service surpassed 1 million subscribers in eight months since launch, according to research firm Antenna , and 51% of subscribers from August and September 2025 remained subscribed six months later, outperforming the average retention rate for both premium and specialty streaming services .

Source: Ars Technica | 2026-04-29