Netflix now requires every user profile to be tied to unique email address

Netflix is rolling out a change requiring each sub-profile within a subscriber's account to have its own email address attached , with the update slowly rolling out to select users rather than being deployed to everyone at once . Users can link each profile to a separate email address and sign in independently to receive login verification codes directly , though the reaction from subscribers has been overwhelmingly negative on Reddit and community forums due to increased friction for household sharing.

Source: Ars Technica | 2026-06-26