Plex's 200% Lifetime Pass price hike tries forcing users to another subscription

Plex announced on May 19, 2026 that it is increasing the Lifetime Plex Pass price from $249.99 to $749.99, effective July 1, 2026 . This represents a 200% price increase and marks the second major price hike in just over a year . Analysts speculate the high price may be designed to steer users toward recurring subscriptions while still offering the lifetime plan as a symbolic option .

Source: Ars Technica | 2026-05-19