Roku OS’s home screen now features a large, permanent ad

Roku's redesigned home screen now features larger advertisements that remain visible at all times, and this persistent ad placement has proven more effective in generating revenue. The first major home screen update in a decade includes a personalized AI-powered main screen designed to learn user habits and preferences. The new home screen is mandatory for all Roku owners, with the option to switch back to the old interface being removed.

Source: Ars Technica | 2026-05-27