Streaming services’ obnoxiously loud ads become illegal on July 1 in California

California's State Bill 576, signed by Governor Gavin Newsom, prohibits streaming services from airing commercials louder than the programs they accompany, taking effect July 1, 2026. The law requires streaming companies to comply with existing federal regulations that apply to broadcasters, extending the 2010 Commercial Advertisement Loudness Mitigation (CALM) Act standards to streaming platforms. Due to California's market size, the restrictions are expected to influence streaming services nationwide rather than creating separate policies for California alone.

Source: Ars Technica | 2026-06-26