We're starting to see some PC makers respond to Apple's MacBook Neo

Apple's $599 MacBook Neo launched in March 2026 at approximately half the price of the MacBook Air, directly competing with lower-cost Windows PCs and triggering significant industry reaction. PC makers including Asus, Microsoft, Intel, and AMD acknowledge Apple's entry into the budget laptop market as shocking and are actively discussing how to compete with the product in the PC ecosystem. For manufacturers like Dell, HP, and Lenovo, the Neo threatens their traditional dominance of the sub-$700 laptop market where Windows machines typically compete on price and variety.

Source: Ars Technica | 2026-05-26