Applications
BBVA scales ChatGPT Enterprise across its banking workforce
BBVA deployed ChatGPT Enterprise to over 100,000 employees; OpenAI reports 70%+ weekly usage and selected workflow gains.
BBVA's workforce rollout
BBVA initially deployed ChatGPT Enterprise to 3,000 employees in 2024, then expanded access across the bank. OpenAI's June 2026 customer story says more than 100,000 BBVA employees now use it globally, with over 70% weekly active usage among deployed employees. The story reports about three hours saved per employee per week and up to 80% efficiency gains in selected workflows. These are vendor-published customer claims, not independently audited estimates for the whole bank.
BBVA uses AI in legal, risk, engineering, operations, finance, marketing, and customer service. Its adoption programme includes an AI champions network, role-specific workshops, security and compliance involvement, and leadership training. OpenAI describes separate internal assistants for credit analysis, legal inquiries, customer feedback, and database work; the article does not establish that every planned transformation initiative is in production.
Related
- tecban-copilot-enterprise-rollout — another banking deployment with a different provider and workflow scope.
- pwc-copilot-global-rollout — another large workforce rollout with vendor-reported time savings.
- openai — provider of ChatGPT Enterprise.